BYOWEB - web hosting, domain registration, web marketing, custom software, ASP.NET > Services

Online Strategy

BYOWEB is a professional internet strategy company working for clients across Australian and New Zealand. We can provide your business with cutting-edge web strategies and techniques that will drive your business forward, leaving competitors in your wake.

In a rapidly changing marketplace, the online landscape can be intimidating. At BYOWEB, we want to help you cut through the jargon and understand the potentially lucrative opportunities available to you. We will partner and consult with you to plan and deliver every aspect of your company's web strategy.

Our strategic expertise will help you identify the best solutions available online for your business - and using a combination of meticulous research and proven practices, we will put you in the optimum position to succeed on the web.

BYOWEB can build a customised online strategy that is tailored specifically to the needs of your business. We offer:

Innovative and professional web design concepts to suit the style and tone of your business needs.
Processes for private testing and feedback.
Online accessibility and usability consultancy to ensure custom designs are implemented in compliance with international standards.
Expert analysis and appraisals for the business needs related to any customised web design.
Fast response from our friendly team at each stage of the project development.
Database and software development solutions for your website.
Consultancy, design and development for mobile content, including for iPhones and smartphones.
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) promotion and support once your site is launched to help with the promotion and marketing of your custom-built website.

Website Purpose and Objectives

You need a reason for having a website. Although it may sound obvious, a lot of businesses obtain a website simply because they assume that every business needs one. That's not a reason and it's not true. You need a purpose and some clear objectives. These objectives, generally speaking, can be described as any combination of the following:

Create leads by encouraging new website visitors to phone or email you;
Facilitate leads from other marketing avenues by providing your website as an information brochure;
Generate new sales online through ecommerce;
Market your brand by creating an impressive online presence;
Engage current customers with relevant, customised website information.

If you have a website already, ask yourself if your website achieves any of those objectives. If you don't have a website, we suggest you use these to work out what your website should achieve. And that's where we come in – to help you construct your objectives and turn these into a website that you love!